Our goal is to reduce packaging waste. That's why we design our packages to be recycled and invest in programs that enable their recovery so they can be used again.
Improving Australian recycling
Most Australians are good recyclers at home with over 90% of households having access to kerbside recycling and around 70% of home-used beverage containers being recycled*. The challenge for recycling comes when people are out and about. Coca-Cola Amatil has undertaken a number of programmes to encourage outdoor recycling, from the 'Refresh, Recycle, Renew' campaign, running since 2004, to initiating partnerships with theme parks and zoos in order to improve recycling.
2009 saw us work in partnership with Westfield Shopping Centres to run innovative recycling trials aimed at improving overall recycling rates. Following a successful four centre trial, the programme is being rolled out to Westfield Centres nationwide by 2011.
Doing the right thing
As well as ensuring all our packaging is recyclable, we're focused on playing our part in improving recycling across Australia. One of the ways we achieve this is through our leading membership of the Packaging Stewardship Forum (PSF) (hyperlink - http://www.afgc.org.au/psf.html), which is best known for its 'Do the right thing' campaign.
Give it back. Recycle
'Give it back. Recycle' is Coca-Cola's new, long-term recycling platform for Australia which will roll out throughout 2010 as part of Live Positively. Our goal is to find ways to inspire people to recycle more by making it fun as well as simple.
Australians tend to recycle less when they are out and about than they do at home so we'll be trialling new recycling bins with some of our key partners and finding ways to make it easier to recycle.
We are giving consumers the chance to win Recycled PET prizes at our summer events, as well as trying to make sure we encourage people to recycle as many of their empty drinks bottles and cans as possible.
We've recently started a recycling partnership with 'Keep Australia Beautiful' (KAB) and through our global Coca-Cola Foundation, have provided them with a $170,000 community recycling grant. This grant will help KAB find ways to encourage out and about community recycling programmes which are sustainable in the long-term.
We look forward to announcing further recycling initiatives throughout 2010 as the programme expands.